Meta Ads Management

Reach the Right Customer, with the Right Message, on the Right Platform.

Facebook and Instagram, where billions of people spend their time every day, are today's largest marketplaces. Success on these platforms comes not just from sharing a post, but from strategically using the incredible data and targeting tools Meta offers. At Publicodico, we use your ad budget most efficiently with pinpoint targeting, bringing your brand directly to the screens of your potential customers.

A user scrolling through their Instagram feed on a phone — Reach your customers where they spend the most time.

Why Meta Ads Are an Opportunity for Your Business

While Google Ads reaches users who are actively searching, Meta Ads allows you to discover audiences who may not know you yet but have the highest potential to be interested in your products or services.

Unmatched Targeting Capabilities: We can target users based on their demographics (age, location), interests (pages they like, topics they interact with), and behaviors. We can even create new audiences similar to your existing customers (Lookalike Audiences).
Visually-Focused and Interactive Formats: Allows you to tell your brand's story most effectively with eye-catching formats like Carousel, Collection, Video, and Story ads.
Maximum Return on Ad Spend (ROAS): Thanks to the Meta Pixel, we can attribute every sale on your website to ads, clearly see which campaign and audience bring you the most profit, and optimize your budget accordingly.
Brand Discovery and Demand Generation: By proactively putting your products or services in front of the right people, you can create a need and demand for them.

Our Data-Driven Meta Ads Strategy

We consistently maximize the performance of your ad campaigns by acting on data, not guesswork.

Team analyzing ad campaign data — Every campaign begins with detailed analysis and strategic planning.

1. Strategy and Audience Definition

We determine the main goal of your campaign (sales, lead generation, awareness, etc.) and build our targeting strategy by creating potential customer profiles (personas) best suited for this goal.

2. Meta Pixel and CAPI Integration

We install the Meta Pixel code on your website to track visitor actions. This allows us to both measure ad conversions and create special remarketing (retargeting) campaigns for people who have visited your site.

3. Ad Creatives and Copywriting

We prepare compelling visuals, videos, and ad copy that are consistent with your brand identity, grab your target audience's attention, and drive action.

4. Continuous Optimization and A/B Testing

We find the best-performing combination by continuously testing different visuals, copy, and audiences against each other (A/B testing). We regularly monitor campaigns to manage your budget most efficiently.

About Meta Ads

This depends on your target audience. Generally, Instagram is more effective for a younger, visually-oriented audience, while Facebook is better for a broader and more diverse demographic. Meta Ads Manager allows you to automatically optimize your ads to perform best on both platforms.

The Meta Pixel is a snippet of code added to your website. Thanks to this code, we can track what users do after clicking your ads and visiting your site (e.g., view a product, add to cart, purchase). This data is vital for optimizing your ads and for remarketing.

As with Google Ads, the ideal budget depends on your goals and industry. The beauty of Meta Ads is the flexibility to start and run tests with very small budgets and increase spending as you see successful results. You can contact us for a custom budget recommendation.

Your Target Audience is Waiting

Free Ad Strategy Session